Although the league was still called the VFL until the start of the 1990 season, the 2010 season was the unofficial 24th AFL season as the league expanded from 12 clubs to 14 clubs in 1987.
The new clubs were West Coast Eagles and Brisbane Bears. In 1991 Adelaide Crows joined followed by Fremantle Dockers in 1995.
1997 was the start of a new era of the AFL. Footscray changed its name to Western Bulldogs. Brisbane Bears and Fitzroy Lions merged to become Brisbane Lions. And Port Adelaide Power joined retaining the league with 16 clubs.
- Brad Scott, twin brother of Chris Scott, replaced Dean Laidley as coach at North Melbourne.
- After a poor start to the season, Matthew Primus replaced Mark Williams as Port Adelaide coach.
- Damien Hardwick was appointed coach at Richmond.
Sydney Swans, Fremantle and Hawthorn qualified for the finals series. Whilst Adelaide, Brisbane Lions and Essendon fell out after participating last season.
The "colliwobbles" finally ended when Collingwood won the double: the minor premiers and the premiership. It was 1990, 20 years ago when Collingwood last won the premiership. St Kilda who finished third played in its second Grand Final in a row. Whilst West Coast Eagles won the wooden spoon, 4 years after they were premiers.
Jack Riewoldt of Richmond won the Coleman Medal for the leading goalscorer. Chris Judd of Carlton won the Brownlow Medal.
|4||Western Bulldogs||Semi Final|
|Elimination Final||Sydney Swans||Preliminary Final|
|Elimination Final||Preliminary Final||St Kilda|
|6||Fremantle||Semi Final||St Kilda|